Marketing Homocide
September 18, 2007
The Tang Dynasty City in Singapore is going to be flattened. It deserves to be.
It doesn’t even have a website, or at least a website easily searchable on Google. There is no Buzz, no excitement. I’d forgotten it’d even existed.
I went there ages ago. It doesn’t have the atmosphere, everything just looked like a replica. It cost a fortune to enter. It doesn’t have a concept. The park next to it is better. The location is bad, I know, but so are a slew of other propular places of attractions and shopping centres.
It doesn’t give visitors the experience. Customer usually don’t pay a premium on the product they pay it for the experience. If there is none, its overpriced and overrated.
A victim of ‘Pratical Business Planning’, instead of going all out to WOW its visitors.
