All Marketer are Liars

I am starting with something light. “All
Marketers are Liars” By Seth Godin. Then I move onto a book
thick and heavy enough to cause significant damage to someone’s head
everytime I hit him with it. Comments on the book after I am done with
it.

Edit::

Condensed
Read

1. Marketers have to lie ad lie often. 

2.
Lies should be branded as stories and anadotes to fit customers’
“Worldview”

3. Learn story telling and branding from
politicians (Duh, like we need reminding), but don’t learn business
strategy from Howard Dean