Why a website for reputation management
July 4, 2008
Today, someone mentioned to me that in a certain industry (I won’t name which one due to privacy reasons), a website is not needed because their kind of reputation management is not done on the internet. It common knowledge among the industry etc.
I respectfully disagree with the person. If you are telling me about referrals and selling to a niche market, alright fine, you may have your point. However every company would need to have some kind of web presence in the form of a corporate homepage.
The 5 points of reputation management online with websites
1. Would you be more likely going to the library to research about a company’s reputation and news or would you just search it online?
2. Someone slams you online, the world and his cat knows about it. Where would you defend yourself? In the declining media called the newspaper? What is your company’ control over it’s online information? If you do not have a website to launch your damage limitation exercise, good luck!
3. Surely it is not that expensive to have some kind of a website. Would your company want be seen as a cheapskate or out of date?
4. What are your company’s achievements? Your potential customers want to know.
5. You can only write that much with in your Linkedin profile, and you won’t want to look unprofessional with a blogspot domain.
