Did you say Guarenteed?
July 3, 2008
No one can guarantee anything on search engine. When a company or an individual offer you consulting for a few thousand dollars, turn him down. Its a rip off. If they say they will optimize 3 out of 20 keywords on any search engine, kick him out of the door. An SEO course for many hundreds of dollars? Bullshite, just give me a call and I can teach you everything you need to know about SEO in 1-2 hour over a good meal. You can even open your own SEO company after that but please do good, don’t overcharge others and learn another skill set in case Google changes the rules of search.
Anyone who wants to ‘optimize’ his website should just follow a few basic rules. Content, content and more content. Relevant content, Optimize your meta tags, have a good viral campaign, link from relevant sites, have compelling webpages, get involved in social media, read my blog and don’t harm any cute dogs.
Do it consistently and the chances of you be ranked in the top 5 are as good as or even better than any ‘SEO Expert’ doing keyword spamming, directory submission and other sneaky stuffs. Quick fix SEO techniques usually damages the credibility of your homepage. Traffic coming to your website will be at best be irrelevant. Top positions with a butt ugly webpage is a phyrric victory.
I believe, there will be a day when ‘SEO enhanced page’ will be knock off Google in favour of content and relevance in favour of length of stay and analytics results. What that day comes, the SEO industry will be a dying occupation. Its not in Google’s interest to let SEO experts run the world. Search Engines want good websites to be ranked top.
This is the reason, I cringe whenever someone described me as an “SEO expert” or I am forced to write those words on my resume or profile. I cannot guarentee top rankings, but I will do my best. What I gurantee are coherant online marketing strategies and outcomes. “SEO: (man, I hate that name ) is just part of the process.
