Its the content and the presentation!
June 28, 2008
I simply have no idea why do people insist strongly on getting their god damn horrible websites to the top of search engines. I had a few inquiries from some individuals who want me to do Search Engine Optimization magic as if I am the Larry Page or Jerry Yang and turned a deaf ear to such simple stuffs such as meta tags management, good content production and internet marketing.
Their sites have neither a clear and simple navigation structure nor any organized content and are usually not optimized not backlinked. Sites which look like the aftermath of a dog tearing up the Webster dictionary and pooing on it should not be on the first page of Google and thankfully they usually are not. If they are, they are there simply by default (e.g the best of a bad bunch).
Search Engine Marketing (including SEO) main purpose is not about over promising or doing magic, getting more clicks or being in top position (although it is desirable). It is simply helping clients creating better value traffic for the website and company and converting them to customers and loyal customers.
