That thing that irritates me the most on business websites is that many pages tend to load very slowly in order for a flash commercial to be shown. The point of going online is to search for information quickly and efficietly, not to see a commercial which starts up only after 30 seconds and runs for a few minutes. By than, most searchers would have clicked on the back key and look for another website. Sure branding is important, there will always be time for that later or in other mediums. Even if we were to progressed to the age of 10 megabytes a seconds download, it would still be unadvisable to made online commercial mandatory viewing for the searchers.
