Marketing Homocide

The Tang Dynasty City in Singapore is going to be flattened. It deserves to be.

It doesn’t even have a website, or at least a website easily searchable on Google. There is no Buzz, no excitement. I’d forgotten it’d even existed.

I went there ages ago. It doesn’t have the atmosphere, everything just looked like a replica. It cost a fortune to enter. It doesn’t have a concept. The park next to it is better. The location is bad, I know, but so are a slew of other propular places of attractions and shopping centres.

It doesn’t give visitors the experience. Customer usually don’t pay a premium on the product they pay it for the experience. If there is none, its overpriced and overrated.

A victim of ‘Pratical Business Planning’, instead of going all out to WOW its visitors.

Words mean things

- The First 9 Words should hit home the message.

- The Next 3 Sentences should eleborate the message sufficiently.

- The Rest is just a distraction.

Personal Marketing and Branding Plan

Its just not right that someone who has pretentions of Marketing Glory should not have a personal Marketing and Brading Plan and the C.V should only be part of it.

Absolutely Horrible News from Phuket

I was there a month ago. I hope there won’t be any more fatalities and condolences to the bereaved.

The 50 Most Influential Bloggers

Currently, I am at the bottom of the food chain, I need a brilliant idea or incremental implementations of lots of small ideas. Knowing myself, I will be more inclined towards the latter.

My aim is to evolve to the very top and rubbing shoulders with these celebraties. That would surely enhance my profile and do wonders to my C.V. It will be hard work.

Time as a van

To S.E. whom I hope to prove my worth in Salt

Time flies. God knows when will it stop. Future time is as abstract as a TS Eliot Poem.

I do not know when was the first time I started writing a blog. 2001? maybe later? Back then my blog was a sub-blog of an existentialist-Gothic wannabe blog. My identity was compromised for free blog hosting.

Then in 2002-3 I moved onto a hosted website with the word “sex” in it, to try to attract attention. As soon a the blog was set up, my creative juice dried up. My fiction dwindled to a mess of childish and bland stories which no one wants to read. I was despondent. I realized I just don’t have it to be a fiction writer. My knowledge in trivia my over imaginative mind might help me in that endeavour, but I lack the foundations and that power delivery to make the step up from a common everyman to a writer writing about my homeland in a posh apartment in Chelsea.

Blog after blog set up on free accounts. I am struggling in my formation of words. I have decided to focus on being a marketing and brand worker first. Writing can wait. I have stocked up on books for future consumption, a couple of hundreds. Frequently, I look at them with sadness, wondering when the words of Nabakov, Faulkner, Rushdie and company enter my mind. Take it step by step is all I can do. In between reading books on Marketing, I would occasionally take a sip of fiction.

The reality is cruel. Writing is hard work and life might often get difficult and wretched, I cannot waste my time obsessed about being the next Martin Amis. The chance had skipped past me when I decided to play the various installments of Blizzard Games instead of polishing on my poise and writing style.

Now, as a minor marketer, aiming to a Head Marketer or a Brand Expert is my ambition. The results can easily be seen and measured. The income is plentiful and sufficient for a comfortable living and I might even find a reason to use a wifi phone and get a laptop a great deal smaller than this mammoth of a computer. It just doesn’t come from the inevitability of choices. Somewhat surprisingly, I am beginning to embrace my new life. There is even a place in my mind for corporate backstabbing.

What are my immediate aim. To absorb all things Marketing and Branding and make a more than decent living from it.

Instant Customer Feedback

Go to Google or Yahoo. Type in your company name followed by “sucks” and search

e.g “Widgets Inc sucks”

Writing to a small Audience

Right Now, few people actually read my blog. Whoever is reading my blog or has read it, thanks a million!

I will take heart from a little advice from the The Blog Herald.

“Blog as if you have a large and passionate audience – even if you have none.

While this may be discouraging, I suggest pretending you have a huge audience of thousands that hang on your every word, day in and day out.

Why?

Because it will vastly improve the quality of your blog.”

Stress Relievers #1

Business E-Mails are like the scourge of God, only more unforgiving. As if the roaring hordes of Mongols on horseback wasn’t bad enough, countless workers and managers alike suffer from extreme stress due to the innumerable edicts and commandments from Bosses, Customers, Clients and Colleagues.

I used to have this tendency to set my E-Mail on get mail every 5 minutes AND still manually push the get mail button in between because of my nervousness to get things settled quickly.

I figured out that, hey, I am not directly in the business of customer service, I can afford to take things a little easier. Clicking the button and nervously wait for the mail might have waste a few seconds on my time, but accumulate them together and they added up to a few minutes a day. I thought it over, took a deep breath and devised the following personal guidelines for my e-mail sanity

1. E-Mails should be read only at certain times of the day. Say, after coffee, after lunch and an hour before finishing work

2. Turn off the E-Mail Client’s Auto-Get Mails.

3. Plan each day only after the initial round of answering E-mail.

4. Gently remind others of my e-mail habits and should a notification be needed, it would be given by the end of the day.

5. At the end of the day, answer all the e-mails, leave no unanswered e-mails behind.

6. As much as possible, I should leave my bloody work laptop in the office.

Another WordPress Based Free Hosting Site

Blogtary

I don’t have the time to check it out. But anything which uses WordPress IMO should be way better than Blogspot.